ãªãŒãè²æã®ããã®ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã«é¢ããå æ¬çãªã¬ã€ããã°ããŒãã«ãªæåãæšé²ããããã®æŠç¥ããã¹ããã©ã¯ãã£ã¹ãããã³åœéçãªäºäŸãç¶²çŸ ããŠããŸãã
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ïŒã°ããŒãã«ãªæåã®ããã®ãªãŒãè²æã®ãã¹ã¿ãŒ
仿¥ã®çžäºæ¥ç¶ãããäžçã§ã¯ãããããèŠæš¡ã®äŒæ¥ãã°ããŒãã«èŠæš¡ã§ç«¶äºããŠããŸããæåããããã«ã¯ãããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãç¹ã«ãªãŒãè²æãæŽ»çšããå¿ èŠããããŸãããã®å æ¬çãªã¬ã€ãã§ã¯ããªãŒãè²æã®ããã®ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã®è€éããæãäžããã°ããŒãã«ãªæåãéæããããã®å®è¡å¯èœãªæŠç¥ãšå®éã®äŸãæäŸããŸãã
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãšã¯ïŒ
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãšã¯ãã¡ãŒã«ããŒã±ãã£ã³ã°ããœãŒã·ã£ã«ã¡ãã£ã¢ãžã®æçš¿ãåºåãã£ã³ããŒã³ãªã©ã®å埩çãªããŒã±ãã£ã³ã°ã¿ã¹ã¯ãèªååããããã«ãœãããŠã§ã¢ã䜿çšããããšã§ããããã«ãããäŒæ¥ã¯ã«ã¹ã¿ããŒãžã£ãŒããŒãããŒãœãã©ã€ãºããå¹çãåäžãããæçµçã«ã¯åçã®æé·ãä¿é²ã§ããŸããæåã§æéã®ãããäœæ¥ã®ä»£ããã«ãèªååãããã·ã¹ãã ã¯ãäºåå®çŸ©ãããã«ãŒã«ãšããªã¬ãŒã«åºã¥ããŠã¿ã¹ã¯ãåŠçã§ããŸãã
ãªãŒãè²æã®çè§£
ãªãŒãè²æãšã¯ãã»ãŒã«ã¹ãã¡ãã«ã®ãã¹ãŠã®æ®µéã§æœåšçãªé¡§å®¢ãšã®é¢ä¿ãæ§ç¯ããããã»ã¹ã§ããèŠèŸŒã¿å®¢ã«äŸ¡å€ã®ããæ å ±ãšé åçãªã³ã³ãã³ããæäŸããè³Œå ¥ã®æææ±ºå®ãžãšå°ããŸãã广çãªãªãŒãè²æã¯ãåã ã®ãªãŒãã®ããŒãºãšé¢å¿ãçè§£ããããã«å¿ããŠã³ãã¥ãã±ãŒã·ã§ã³ã調æŽããããšã«éç¹ã眮ããŠããŸãã
ãªãŒãè²æãéèŠãªçç±
ãªãŒãè²æã¯ãããã€ãã®çç±ã§éåžžã«éèŠã§ãã
- ãªãŒãå質ã®åäžïŒãªãŒããè²æããããšã§ãèŠèŸŒã¿å®¢ã驿 ŒãªèŠèŸŒã¿å®¢ã«å€æããå¯èœæ§ãé«ãŸããŸãã
- 売äžã®å¢å ïŒäŸ¡å€ã®ããã³ã³ãã³ããæäŸããä¿¡é Œãæ§ç¯ããããšã§ã売äžã®ãã£ã³ã¹ãå¢ããŸãã
- 顧客ãã€ã€ã«ãã£ã®åŒ·åïŒè¯å®çãªè²æäœéšã¯ãé·æçãªé¡§å®¢ãã€ã€ã«ãã£ã«ã€ãªããå¯èœæ§ããããŸãã
- 販売ãµã€ã¯ã«ã®ççž®ïŒã¿ãŒã²ãããçµã£ãã³ã³ãã³ããšããŒãœãã©ã€ãºãããã³ãã¥ãã±ãŒã·ã§ã³ã«ããã販売ãµã€ã¯ã«ãççž®ã§ããŸãã
- ããé«ãROIïŒå¹æçãªãªãŒãè²æã¯ãããŒã±ãã£ã³ã°ROIãå€§å¹ ã«åäžãããããšãã§ããŸãã
ãªãŒãè²æã«ãããããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã®åœ¹å²
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã¯ã次ã®ããšãå¯èœã«ããããšã§ããªãŒãè²æããã»ã¹ãåçåããã³åŒ·åããŸãã
- ãªãŒãã£ãšã³ã¹ã®ã»ã°ã¡ã³ãåïŒäººå£çµ±èšãè¡åãããã³èå³ã«åºã¥ããŠããªãŒããç¹å®ã®ã°ã«ãŒãã«åå²ããŸãã
- ã³ãã¥ãã±ãŒã·ã§ã³ã®ããŒãœãã©ã€ãºïŒåã»ã°ã¡ã³ãã«åãããã¡ãã»ãŒãžãé ä¿¡ããŸãã
- ãã©ããŒã¢ããã®èªååïŒç¹å®ã®ã¢ã¯ã·ã§ã³ãŸãã¯ã€ãã³ãã«åºã¥ããŠãèªåã¡ãŒã«ãããªã¬ãŒããŸãã
- ãªãŒãã®è¡åã®è¿œè·¡ïŒãªãŒããã³ã³ãã³ããWebãµã€ããšã©ã®ããã«å¯Ÿè©±ããããç£èŠããŸãã
- ãªãŒãã®ã¹ã³ã¢ãªã³ã°ïŒãšã³ã²ãŒãžã¡ã³ããšã¢ã¯ãã£ããã£ã«åºã¥ããŠããªãŒãã«ãã€ã³ããå²ãåœãŠãŸãã
æåãããªãŒãè²ææŠç¥ã®äž»èŠãªã³ã³ããŒãã³ã
æåãããªãŒãè²ææŠç¥ãæ§ç¯ããã«ã¯ã次ã®äž»èŠãªã³ã³ããŒãã³ããæ€èšããŠãã ããã
1. ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®å®çŸ©
广çãªãªãŒãè²ææŠç¥ã®åºç€ã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ·±ãçè§£ããããšã§ãã培åºçãªèª¿æ»ãè¡ããæ¬¡ã®ããšãç¹å®ããŸãã
- 人å£çµ±èšïŒå¹Žéœ¢ãæ§å¥ãå Žæãæè²ãåå ¥ã
- å¿ççµ±èšïŒäŸ¡å€èгãèå³ãã©ã€ãã¹ã¿ã€ã«ãæ§æ Œã
- ãã€ã³ãã€ã³ãïŒèª²é¡ãäžæºãããŒãºã
- 賌買è¡åïŒè£œåãŸãã¯ãµãŒãã¹ãã©ã®ããã«èª¿æ»ãè©äŸ¡ãè³Œå ¥ãããã
çæ³çãªé¡§å®¢ã衚ã詳现ãªãã€ã€ãŒãã«ãœããäœæããŸããããã¯ãã¡ãã»ãŒãžã³ã°ãšã³ã³ãã³ãã調æŽããŠãç¹å®ã®ããŒãºãšåæ©ã«å ±é³Žãããã®ã«åœ¹ç«ã¡ãŸãã
2. ã«ã¹ã¿ããŒãžã£ãŒããŒã®ãããã³ã°
ã«ã¹ã¿ããŒãžã£ãŒããŒã¯ãèŠèŸŒã¿å®¢ãæåã®èªç¥ããå¿ å®ãªé¡§å®¢ã«ãªããŸã§ã®ã¹ããããæŠèª¬ããŸãããžã£ãŒããŒã®å段éããããã³ã°ãããªãŒããšãšã³ã²ãŒãžã§ããäž»èŠãªã¿ãããã€ã³ããç¹å®ããŸãã
ã«ã¹ã¿ããŒãžã£ãŒããŒã®äžè¬çãªæ®µéã«ã¯ã次ã®ãã®ããããŸãã
- èªç¥ïŒèŠèŸŒã¿å®¢ã¯åé¡ãŸãã¯ããŒãºãèªèããŸãã
- æ€èšïŒèŠèŸŒã¿å®¢ã¯æœåšçãªãœãªã¥ãŒã·ã§ã³ã調æ»ããŸãã
- æææ±ºå®ïŒèŠèŸŒã¿å®¢ã¯ç¹å®ã®ãœãªã¥ãŒã·ã§ã³ãéžæããŸãã
- è³Œå ¥ïŒèŠèŸŒã¿å®¢ã¯è³Œå ¥ãè¡ããŸãã
- ç¶æïŒé¡§å®¢ã¯è£œåãŸãã¯ãµãŒãã¹ãåŒãç¶ã䜿çšããŸãã
- æè·ïŒé¡§å®¢ã¯ãã©ã³ãæè·è ã«ãªããŸãã
3. é åçãªã³ã³ãã³ãã®äœæ
ã³ã³ãã³ãã¯ããªãŒãè²æãæšé²ããçæã§ããã«ã¹ã¿ããŒãžã£ãŒããŒã®å段éã§ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒãºãšé¢å¿ã«å¯Ÿå¿ãã䟡å€ã®ããé¢é£ã³ã³ãã³ããäœæããŸãã
广çãªãªãŒãè²æã³ã³ãã³ãã®äŸã次ã«ç€ºããŸãã
- ããã°æçš¿ïŒé¢é£ãããã¯ã«é¢ããæçã§é åçãªèšäºã
- é»åæžç±ïŒè²ŽéãªæŽå¯ãæäŸãã詳现ãªã¬ã€ãã
- ãã¯ã€ãããŒããŒïŒå°éå®¶ã«ããåæãæäŸãã調æ»ããŒã¹ã®ã¬ããŒãã
- ã±ãŒã¹ã¹ã¿ãã£ïŒè£œåãŸãã¯ãµãŒãã¹ãä»ã®é¡§å®¢ãã©ã®ããã«æ¯æŽãããã®å®éã®äŸã
- ãŠã§ãããŒïŒãªãŒãã£ãšã³ã¹ãæè²ããé¢äžããããªã³ã©ã€ã³ãã¬ãŒã³ããŒã·ã§ã³ã
- ã€ã³ãã©ã°ã©ãã£ãã¯ïŒè€éãªæ å ±ãèŠèŠçã«ã¢ããŒã«ããèŠçŽã
- åç»ïŒè£œåãŸãã¯ãµãŒãã¹ã玹ä»ããé åçãªåç»ã
ã³ã³ãã³ããé«å質ã§ãé©åã«èšè¿°ãããæ€çŽ¢ãšã³ãžã³åãã«æé©åãããŠããããšã確èªããŠãã ããã
4. ãªãŒãã®ã»ã°ã¡ã³ãå
ãã¹ãŠã®ãªãŒããå¹³çã«äœæãããããã§ã¯ãããŸããã人å£çµ±èšãè¡åãããã³èå³ã«åºã¥ããŠãªãŒããã»ã°ã¡ã³ãåããŸããããã«ãããåã»ã°ã¡ã³ãã«å ±é³Žããã¿ãŒã²ããã³ã³ãã³ããšããŒãœãã©ã€ãºãããã¡ãã»ãŒãžã³ã°ãé ä¿¡ã§ããŸãã
äžè¬çãªã»ã°ã¡ã³ããŒã·ã§ã³åºæºã«ã¯ã次ã®ãã®ããããŸãã
- 人å£çµ±èšïŒå¹Žéœ¢ãæ§å¥ãå Žæãæ¥çã圹è·ã
- è¡åïŒWebãµã€ãã®ã¢ã¯ãã£ããã£ãã¡ãŒã«ãšã³ã²ãŒãžã¡ã³ãããœãŒã·ã£ã«ã¡ãã£ã¢ã€ã³ã¿ã©ã¯ã·ã§ã³ã
- èå³ïŒèå³ã瀺ãããããã¯ãããŠã³ããŒãããã³ã³ãã³ãã
- ãªãŒããœãŒã¹ïŒã©ãããæ¥ããïŒäŸïŒWebãµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã€ãã³ãïŒã
- ãªãŒãã¹ã³ã¢ïŒãšã³ã²ãŒãžã¡ã³ããšé¢å¿ãåæ ããæ°å€ã
5. èªååãããã¯ãŒã¯ãããŒã®èšèš
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã䜿çšãããšããªãŒãã®è¡åã«åºã¥ããŠç¹å®ã®ã¢ã¯ã·ã§ã³ãããªã¬ãŒããèªååãããã¯ãŒã¯ãããŒãèšèšã§ããŸãããããã®ã¯ãŒã¯ãããŒã¯ã次ã®ç®çã§äœ¿çšã§ããŸãã
- ãŠã§ã«ã«ã ã¡ãŒã«ã®éä¿¡ïŒæ°ãããªãŒããæè¿ãã䟡å€ã®ããæ å ±ãæäŸããŸãã
- èå³ã«åºã¥ããã³ã³ãã³ãã®é ä¿¡ïŒèå³ã瀺ãããããã¯ã«åºã¥ããŠãã¿ãŒã²ããã³ã³ãã³ããéä¿¡ããŸãã
- ãã©ããŒã¢ããã¡ãŒã«ã®ããªã¬ãŒïŒã³ã³ãã³ãã«é¢äžããŠããªããªãŒãã«èªåãã©ããŒã¢ããã¡ãŒã«ãéä¿¡ããŸãã
- å¶æ¥ããŒã ãžã®ã¢ã©ãŒãïŒãªãŒããç¹å®ã®ã¹ã³ã¢ã«éãããšãããŸãã¯ç¹å®ã®è¡åã瀺ãããšãã«ãå¶æ¥ããŒã ã«éç¥ããŸãã
- ãªãŒããã»ãŒã«ã¹ãã¡ãã«ã«éãïŒãšã³ã²ãŒãžã¡ã³ãã«åºã¥ããŠããªãŒããã»ãŒã«ã¹ãã¡ãã«ã®ããŸããŸãªæ®µéã«èªåçã«ç§»åããŸãã
ã¯ãŒã¯ãããŒãè«ççã§å¹ççã§ãå šäœçãªããŒã±ãã£ã³ã°ç®æšã«æ²¿ã£ãŠããããšã確èªããããã«ãã¯ãŒã¯ãããŒãæ éã«èšç»ããŠãã ããã
6. ã¡ãã»ãŒãžã³ã°ã®ããŒãœãã©ã€ãº
ããŒãœãã©ã€ãºã¯ã广çãªãªãŒãè²æã®éµã§ããããŒãœãã©ã€ãºããŒã¯ã³ã䜿çšããŠãååã§ãªãŒãã«å¯ŸåŠããã¡ãã»ãŒãžã³ã°ãç¹å®ã®èå³ãããŒãºã«åãããŠèª¿æŽããŸãã
ããŒãœãã©ã€ãºã®äŸã次ã«ç€ºããŸãã
- ã¡ãŒã«ã®ä»¶åãšæ¬æã§ååã䜿çšããŸãã
- äŒç€ŸãŸãã¯æ¥çãåç §ããŸãã
- éå»ã®è¡åã«åºã¥ããŠé¢é£ã³ã³ãã³ããæšå¥šããŸãã
- ç¹å®ã®ããŒãºã«åãããŠãªãã¡ãŒã調æŽããŸãã
7. çµæã®è¿œè·¡ãšæž¬å®
ãªãŒãè²æã®çµæã宿çã«è¿œè·¡ããã³æž¬å®ããŠãäœãæ©èœããäœãæ©èœããªãããç¹å®ããŸãã远跡ããäž»èŠãªææšã«ã¯ã次ã®ãã®ããããŸãã
- éå°çïŒéå°ãããã¡ãŒã«ã®å²åã
- ã¯ãªãã¯ã¹ã«ãŒçïŒã¡ãŒã«å ã®ãªã³ã¯ãã¯ãªãã¯ãã人ã®å²åã
- ã³ã³ããŒãžã§ã³çïŒé¡§å®¢ã«ã³ã³ããŒãžã§ã³ãããªãŒãã®å²åã
- ãªãŒãå質ïŒè²©å£²ã«é©æ ŒãªãªãŒãã®å²åã
- ROIïŒãªãŒãè²æã®åãçµã¿ã«å¯Ÿããæè³åççã
åæããŒã«ã䜿çšããŠãããã®ææšã远跡ããæ¹åã®äœå°ãããé åãç¹å®ããŸããããŸããŸãªã¡ãã»ãŒãžã³ã°ãã³ã³ãã³ããããã³ã¯ãŒã¯ãããŒãA/Bãã¹ãããŠããªãŒãè²ææŠç¥ãæé©åããŸãã
ãªãŒãè²æã®ããã®ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ããŒã«
倿°ã®ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ããŒã«ãå©çšå¯èœã§ãããããããã«ç¬èªã®é·æãšçæããããŸããäžè¬çãªãªãã·ã§ã³ã«ã¯ã次ã®ãã®ããããŸãã
- HubSpotïŒãªãŒãè²æãã¡ãŒã«ããŒã±ãã£ã³ã°ãCRMãªã©ãå¹ åºãããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³æ©èœãæäŸããå æ¬çãªãã©ãããã©ãŒã ã
- MarketoïŒãšã³ã¿ãŒãã©ã€ãºã¬ãã«ã®ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³çšã«èšèšãããå ç¢ãªãã©ãããã©ãŒã ã
- PardotïŒSalesforceïŒïŒB2Bã®è²©å£²ããã³ããŒã±ãã£ã³ã°åãã«ç¹å¥ã«èšèšãããããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãã©ãããã©ãŒã ã
- ActiveCampaignïŒåŒ·åãªèªååæ©èœãæäŸããæé ãªäŸ¡æ Œã§äœ¿ãããããã©ãããã©ãŒã ã
- MailchimpïŒåºæ¬çãªèªååæ©èœãæäŸããäžè¬çãªã¡ãŒã«ããŒã±ãã£ã³ã°ãã©ãããã©ãŒã ã
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ããŒã«ãéžæããéã«ã¯ãäºç®ãæè¡çãªå°éç¥èãããã³ç¹å®ã®ããŒãºãèæ ®ããŠãã ããã
ãªãŒãè²æã®ããã®ã°ããŒãã«ãªèæ ®äºé
ã°ããŒãã«ãªãŒãã£ãšã³ã¹åãã®ãªãŒãè²ææŠç¥ãå®è£ ããå Žåã¯ãæåçãªéããšèšèªã®å£ãèæ ®ããããšãéèŠã§ãã
1. èšèªã®ããŒã«ãªãŒãŒã·ã§ã³
ã³ã³ãã³ããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã話ãèšèªã«ç¿»èš³ããŸããå€ãã®å Žåãäžæ£ç¢ºãŸãã¯äžèªç¶ãªçµæãçããå¯èœæ§ããããããæ©æ¢°ç¿»èš³ã®äœ¿çšã¯é¿ããŠãã ãããã¿ãŒã²ããèšèªã®ãã€ãã£ãã¹ããŒã«ãŒã§ãããæåã®ãã¥ã¢ã³ã¹ãçè§£ããŠããå°éã®ç¿»èš³è ãéããŸãã
2. æåçãªé æ ®
ã³ã³ãã³ããäœæããéã«ã¯ãæåçãªéãã«æ³šæããŠãã ãããããŸã翻蚳ãããªãå¯èœæ§ã®ãããŠãŒã¢ã¢ãã¹ã©ã³ã°ã®äœ¿çšã¯é¿ããŠãã ãããã¿ãŒã²ããã«ããŠããååœã®æåçãªèŠç¯ãšç¿æ £ã調æ»ããããã«å¿ããŠã¡ãã»ãŒãžã³ã°ã調æŽããŸããããšãã°ãäžéšã®æåã§ã¯ãçŽæ¥æ§ãéèŠãããŸãããä»ã®æåã§ã¯ããã鿥çãªã¢ãããŒãã奜ãŸããŸããè²ãç»åãããã³ã·ã³ãã«ã®äœ¿çšãæ€èšããŠãã ããããããã¯ãæåãç°ãªããšæå³ãç°ãªãå¯èœæ§ãããããã§ãã
3. ã¿ã€ã ãŸãŒã³
åã¿ã€ã ãŸãŒã³ã®é©åãªæéã«é ä¿¡ãããããã«ãã¡ãŒã«ããã®ä»ã®ã³ãã¥ãã±ãŒã·ã§ã³ãã¹ã±ãžã¥ãŒã«ããŸããçå€äžãŸãã¯äŒæ¥ã«ã¡ãŒã«ãéä¿¡ããããšã¯é¿ããŠãã ãããããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãã©ãããã©ãŒã ã®ã¿ã€ã ãŸãŒã³ã¿ãŒã²ãã£ã³ã°æ©èœã䜿çšããŠãã¡ãã»ãŒãžãååä¿¡è ã«ãšã£ãŠæé©ãªæéã«é ä¿¡ãããããã«ããããšãæ€èšããŠãã ããã
4. ããŒã¿ãã©ã€ãã·ãŒèŠå¶
ãšãŒãããã®GDPRïŒäžè¬ããŒã¿ä¿è·èŠåïŒãç±³åœã®CCPAïŒã«ãªãã©ã«ãã¢å·æ¶è²»è ãã©ã€ãã·ãŒæ³ïŒãªã©ãé¢é£ãããã¹ãŠã®ããŒã¿ãã©ã€ãã·ãŒèŠå¶ãéµå®ããŸããå人ããŒã¿ãåéããŠäœ¿çšããåã«ããªãŒãããåæãåŸãŸããããŒã¿ã®äœ¿ç𿹿³ã«é¢ããæç¢ºãã€ç°¡æœãªæ å ±ãæäŸããŸããäžæ£ã¢ã¯ã»ã¹ãŸãã¯é瀺ããããŒã¿ãä¿è·ããããã®ã»ãã¥ãªãã£å¯Ÿçãå®è£ ããŸãã
5. æ¯æãæ¹æ³
ã°ããŒãã«ãªãŒãã£ãšã³ã¹ã®å¥œã¿ã«åãããŠãããŸããŸãªæ¯æãæ¹æ³ãæäŸããŸããã¯ã¬ãžããã«ãŒãã¯å€ãã®åœã§åºãåãå ¥ããããŠããŸãããPayPalãAlipayãéè¡æ¯èŸŒãªã©ã®ä»ã®æ¯æãæ¹æ³ãç¹å®ã®å°åã§ããæ®åããŠããå ŽåããããŸããã¿ãŒã²ããã«ããŠããååœã®æšå¥šãããæ¯æãæ¹æ³ã調æ»ãããããã®ãªãã·ã§ã³ãé¡§å®¢ã«æäŸããŸãã
ã°ããŒãã«ãªãŒãè²æã®æåäŸ
ããã€ãã®äŒæ¥ãã°ããŒãã«ãªãŒãè²ææŠç¥ãæåè£ã«å®è£ ããŠããŸãã以äžã«ããã€ãã®äŸã瀺ããŸãã
- SiemensïŒè€æ°ã®èšèªã§ãããŸããŸãªæ¥çã§ãªãŒããè²æããããã«ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã䜿çšããŠããã°ããŒãã«ãã¯ãããžãŒäŒæ¥ãåã»ã°ã¡ã³ãã®ç¹å®ã®ããŒãºã«åãããŠã³ã³ãã³ãã調æŽããçµæãç¶¿å¯ã«è¿œè·¡ããŠãã£ã³ããŒã³ãæé©åããŸãã
- SalesforceïŒè£œåãšãµãŒãã¹ã«ã€ããŠèŠèŸŒã¿å®¢ãæè²ããããã«ãªãŒãè²æã䜿çšããŠããäž»èŠãªCRMãããã€ããŒããã©ãããã©ãŒã ã®å©ç¹ãçè§£ããã®ã«åœ¹ç«ã€ããŒãœãã©ã€ãºãããã³ã³ãã³ããšãŠã§ãããŒãæäŸããŸãã
- LinkedInïŒã¡ã³ããŒããšã³ã²ãŒãžã¡ã³ããããã¬ãã¢ã æ©èœã®æ¡çšãä¿é²ããããã«ãªãŒãè²æã䜿çšããŠãããããã§ãã·ã§ãã«ãããã¯ãŒãã³ã°ãã©ãããã©ãŒã ãã¡ã³ããŒã®ã¢ã¯ãã£ããã£ãšèå³ã«åºã¥ããŠãã¿ãŒã²ããã¡ãŒã«ãéä¿¡ããŸãã
ãªãŒãè²æã§é¿ããã¹ãäžè¬çãªééã
ãªãŒãè²æã¯éåžžã«å¹æçã§ãããåªåã劚ããå¯èœæ§ã®ããäžè¬çãªééããé¿ããããšãéèŠã§ãã
- æ±çšçãªãããŒãœãã©ã€ãºãããŠããªãã¡ãŒã«ãéä¿¡ããŸãã
- ãªãŒãã«éå°ãªã¡ãŒã«ãéä¿¡ããŸãã
- 䟡å€ã®ããã³ã³ãã³ããæäŸããŸããã
- ãªãŒãã®è¡åãç¡èŠããŸãã
- çµæã®è¿œè·¡ãšæž¬å®ãæ ããŸãã
çµè«
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã¯ããªãŒãè²æã®ããã®åŒ·åãªããŒã«ã§ãããäŒæ¥ã¯ã³ãã¥ãã±ãŒã·ã§ã³ãããŒãœãã©ã€ãºãããã©ããŒã¢ãããèªååããæçµçã«ã¯åçã®æé·ãä¿é²ã§ããŸããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãçè§£ããã«ã¹ã¿ããŒãžã£ãŒããŒããããã³ã°ããé åçãªã³ã³ãã³ããäœæãããªãŒããã»ã°ã¡ã³ãåããããšã§ãçµæãæäŸããæåãããªãŒãè²ææŠç¥ãæ§ç¯ã§ããŸããã°ããŒãã«ã«æ¡å€§ããå Žåã¯ãæåçãªéããèšèªã®å£ãããã³ããŒã¿ãã©ã€ãã·ãŒèŠå¶ãèæ ®ããŠããªãŒãè²æã®åãçµã¿ãåœéçãªãªãŒãã£ãšã³ã¹ã«å ±é³Žããããã«ããŠãã ãããããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã®åãæŽ»çšããã°ãã°ããŒãã«ãªæåãåããããšãã§ããã§ãããã